FieldTurf

FieldTurf is a part of the Tarkett Sports Family and has their unique line of artificial grass for commercial and residential. To appeal to both markets, FieldTurf needed product packaging, brochures and print collateral.
DATE
2017-2018
ROLE
Art Direction
Package Design
Production
DESIGN BRIEF
With the FieldTurf branding being only partially complete, the project was started by expanding upon the brand guide and creating complimentary graphics. The concept was to explore the texture of the grass and allow minimal design aesthetic to prop up the product. These elements were then carried over to product packaging and a series of brochures.
strategy
Brochure
The Endless Fold brochure was an opportunity to design on this unique folded commercial product mailer. The supplied dieline offered 3 folding stages to tell a story and through this platform we created a 3 stage introduction to the fundamental offerings of FieldTurf Commerical.
the process

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